SAN FRANCISCO (AP) -- Look out, Kermit. Miss Piggy has launched her own fragrance line, saying it has "a certain je ne sais moi" that makes her irresistible to the singing frog.
Her limited edition perfume, "Moi," may be just a dab on the wrist of the $6 billion U.S. fragrance industry. But for the famed star of The Muppet Show, it's serious business -- and not strictly for material reasons."When I'm wearing 'Moi,' Kermit finds me more attractive, more alluring," Miss Piggy said Thursday. "He just can't keep his little flippers off me."
Perfumers behind "Moi," which hit Bloomingdale's shelves last month for the holiday season, say it smells like "a bouquet of seductive flowers warmed with 'come-hither' notes of warm blonde woods."
But won't women be turned off by a perfume associated with a pig?
"One might think that, but I think that Miss Piggy herself is so lovable that she brings with it not the normal feeling about pig scents," said Nancy Lueck, a Bloomingdale's spokeswoman.
Topper Schroeder, who as president of Gendarme Fragrances of West Hollywood helped the Muppet develop her scent, agreed.
"Miss Piggy is the Elizabeth Taylor of that world," he said. "This is not your ordinary pig. It had to be elegant, better than anything else I can find on the market."
Bloomingdale's would not release sales figures for "Moi," but Lueck said that even at $24 a bottle, it is proving to be a hot item at the company's 23 stores around the country.
Some analysts were skeptical.
"What do you think of when you think of Miss Piggy smell? It's not good," said Laura Ries, president of Ries & Ries, a marketing strategy group. "She's a Muppet. Who wants to smell like a Muppet?"
Miss Piggy begs to differ.
"Moi am a pig -- but, moi am MORE than a pig," she said while on location for her next film, "Muppets From Space."
"Moi have written best-selling books. Moi have appeared in hit motion pictures and television shows. Moi have appeared on the cover of People, Life and TV Guide. So, don't look down on me, buster -- look UP to me And if you're not careful, look OUT for me!"