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Executive focus: Orrin T. Colby Jr., President/chief executive officer, Wasatch Crest Insurance Cos.


Age: 58.Where born: Bingham Canyon.

Family: Wife JoAnn; eight children.

Education: Bachelor's and master's degrees in accounting, Brigham Young University; certified public accountant.

Primary products: Workers' compensation, medical, life, property, casualty insurance products.

Primary markets: Licensed to sell in 43 states.

Number of employees: 127.

Annual sales: $67.6 million.


First "real" job: Farmer/rancher at Lost Creek, Sevier County.

Management style: Lead the way, stay out of their way.

Strategy for success: Set aggressive but attainable goals, work very hard, pray harder.

A memorable failure: Taxidermy-mounting a rattlesnake.

Heroes: Father and Thomas Jefferson.

Leisure time and hobbies: Family, reading.

Favorite book and movie: Books, Hugo's "Les Miserables" and Dumas' volumes on Thomas Jefferson; movie, "Somewhere in Time."