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Newspapers tally 7.3% rise in ad revenues

SHARE Newspapers tally 7.3% rise in ad revenues

Spurred by consumer spending and 625,000 new jobs, newspaper advertising revenues were $9.7 billion for the first three months of this year, a 7.3 percent increase from 1997, the Newspaper Association of America said.

Classified advertising revenues for the quarter were up 9.8 percent to $3.9 billion, driven largely by an increase in help-wanted ads as the nation's unemployment rate hovered at 4.6 percent to 4.7 percent, the lowest since 1969.Local retail advertising revenues climbed by 4.4 percent to $4.4 billion while national ad revenues jumped 9.8 percent to $3.9 billion, reflecting a 5.7 percent increase in consumer spending the first quarter.

"We continue to benefit from the strength of local economies across the United States," Miles Groves, the newspaper association's chief economist, said Wednesday.

The association represents more than 1,700 newspapers in the United States and Canada.