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London White Card has new name, more sites

One of the tourist world's best-known discount programs, the London White Card, has a revised name and slightly expanded lineup of attractions. It's now known as the GoSee card, and it opens the door to 16 London cultural sites.

Recently added were the BBC Experience, an interactive exhibition in the home of the British Broadcasting Corp., and the Tower Bridge Experience, an exhibit located in the tower of the bridge itself, with views from 140 feet above the Thames.The card, which retains a reference to its traditional name, allows unlimited admission to a wide range of London museums and galleries. While many people will continue using the traditional name, the new GoSee label aims to give it marketing pizazz.

Several categories of the card are available: adult three-day for about $25; adult seven-day for $40; family (up to four children 16 and younger) three-day for $50; and family seven-day for $80.

The more sites you visit using the card, the more your savings over regular admission prices. The card's issuer says it pays for itself after about three admissions.

The card can be obtained through travel agents, from Tickets to . . . at 1-800-869-8184; Globaltickets, 1-800-223-6108; or from any of the participating institutions, which include the Apsley House, Barbican Art Gallery, Design Museum, Hayward Gallery, Imperial War Museum, London Transport Museum, Museum of London, Museum of the Moving Image, National Maritime Museum, Natural History Museum, Royal Academy of Arts, Science Museum, Theatre Museum, and the Victoria and Albert Museum.

Descriptions of the museums and exhibit schedules can be found on the Web: