NEW YORK -- Ben Cohen and Jerry Greenfield were in New York on Monday for another round of assurances from their new bosses that selling their Vermont-based ice cream company wouldn't mean selling out their ideals.

Nearly three weeks after announcing the sale to the British-Dutch consumer-goods conglomerate Unilever, the two hippie capitalists heard Unilever's U.S. chief executive, Richard A. Goldstein, repeat promises that Ben & Jerry's Homemade will operate as an independent entity.The co-founders said they'll press Unilever to take a greater role in social causes, but questioned how successful they'd be.