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‘He likes it! Hey Mikey!’

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Life Cereal's legendary "Mikey" commercial has returned to TV. The ad, which debuted in 1972, made the finicky, freckle-faced "Mikey" an American pop icon and is today still remembered and loved by millions of people.

The original commercial aired for 12 years and was voted into the top 10 of TV Guide's "The 50 Greatest TV Commercials of all Time."

Even though the "Mikey" ad has not been on air for nearly 15 years, it's estimated that almost 80 percent of Americans can still repeat the lines, "He likes it! Hey Mikey!"

The Quaker Oats Co., maker of Life Cereal, will run the commercial through the summer.