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R.E. Cutler dies, former ad chief

NAC executive’s career spanned more than 40 years

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Funeral services will be Monday at noon for Robert E. Cutler, 75, advertising director for the Newspaper Agency Corp. (NAC) for more than 21 years and community leader, who died Aug. 10, 2000, of a heart attack at his Salt Lake home.

The services for Mr. Cutler, a well-known advertising executive whose career in the newspaper industry extended over more than 40 years, will be in the Ensign LDS 5th Ward chapel, 589 18th Ave. Friends may call from 6 to 8 p.m. tonight at Larkin Mortuary, 260 E. South Temple, and an hour before services Monday at the ward building. Burial will be in the Salt Lake City Cemetery.

Mr. Cutler graduated from the University of Utah with a degree in political science in 1946. At the U., he was student body president and editor of the Utah Daily Chronicle, which won several national awards as a campus newspaper. He was also president of Pi Kappa Alpha fraternity, a member of Owl and Key and Phi Kappa Phi, a scholastic fraternity.

He attended Northwestern University School of Journalism from 1947-1948. After studying a year in Evanston, Ill., he returned to Salt Lake City, where he received a master's degree in journalism and advertising at the U. While studying there he began working as a reporter for the Deseret News. He also was employed three years at David W. Evans Advertising, and in 1950, Mr. Cutler organized the promotion department and became promotion manager at the Deseret News. He held that position until being named in 1953 as promotion manager of the newly formed NAC. He held the latter position for 16 years. While working at the Deseret News, he taught advertising and journalism for 10 years at the university.

At the NAC, he also was assistant advertising director and in 1969 was named advertising director. He retired from the NAC in 1990.

While serving as president of the U. Alumni Association, he was appointed a member of the U. of U. Board of Regents. More recently he was president of the U. of U. Emeritus Alumni Association. Mr. Cutler had been a member of the Salt Lake Chamber of Commerce, a board member of the Community Services Council, the Better Business Bureau and the Salt Lake Advertising Club. He was a member of The Church of Jesus Christ of Latter-day Saints.