Richter7, a Salt Lake-based advertising and public relations firm, announced it will award one Utah college student $1,000 for demonstrating excellence in public relations.

The Richter7 PR Student of the Year award will be given annually. Students in their junior and senior years of college who have shown ability in public relations through coursework, internships or extracurricular activities will be considered for the award.

The application deadline is Jan. 11, 2002. Students should contact their college department for more information.