KSFI (alias FM-100) and KXRK (alias X-96) are the two most-listened-to radio stations for the second straight quarter in the latest Arbitron rating estimates.
KSFI boosted its ratings for the fall of 2000 and stole the 12-plus age title from KXRK. It also kept its leadership in the 25-54 audience with a 9.5 percent share. Meanwhile, KXRK remained No. 1 in the 18-34 listening group with a 10.2 percent share, which is down a little from the past quarter.
Fluke or not, FM-100 somehow jumped from 12th place and a 4.0 percent audience share last summer in the 18-34 age group to a runner-up 8.4 percent share behind KXRK. Who says young adults don't like easy listening music?
That's more great news for the Simmons Media Groupe, which owns both stations. However, two other Simmons stations, KRSP ("Arrow 103.5") and KQMB ("Star 102.7") both dropped in the ratings. However, KDYL (AM-1280), another Simmons station, saw a boost in its ratings.
But KDYL may have made a mistake cutting its nostalgic music format last summer. The station's winter 2000 rating share was 2.6 percent in the 12-plus age group compared to a 0.6 share in the fall of 2000.
KSL (AM-1160) pretty much held its own among talk stations, and KUBL remained the top country station. KOSY (FM-106.5) was ninth in the 12-plus group and improved from seventh to fifth in its target audience, the 25-54 demographic.
KENZ (alias The End, FM-107.5) dropped slightly yet still maintained its third-place in the 18-34 age group.
KNRS (AM-570) managed to more than double its audience and finished ahead of its Clear Channel sister station, KALL. Station programmer Larry Crandall attributes the increase to AM-570's election coverage.
Here are the Arbitron rating estimates for the fall of 2000, age 12-plus audience, for Monday to Sunday, 6 a.m. to midnight period:
1. KSFI (8.4 percent audience share); 2. KSL-AM (5.8); 3. KXRK (5.4); 4. KZHT (4.7); 5. (tie) KKAT and KUBL (4.6); 7. KBER (4.1); 8. (tie) KODJ and KOSY (3.8); 10. KSOP AM/FM (3.7).
11. KENZ (3.5); 12. (tie) KNRS-AM, KUUU/KTCE and KRSP (3.3); 15. KISN (3.2); 16. KURR (2.8); 17. KQMB (2.7); 18. KCPX and KBEE (2.4); 20. (tie) KFNZ-AM and KBZN (2.0); 22. KWLW-AM (1.6); 23. KALL-AM (1.5); 24. KSVN (1.2); 25. KLO-AM (0.9); 26. (tie) KTKK-AM and KFVR (0.8); 28. (tie) KSGO-AM, KWKD, KKDS-AM (0.7); 31. KDYL-AM (0.6); 32. KOVO-AM (0.5).
Here are the Arbitron rating estimates for the fall of 2000, age 18-34 audience, for Monday to Sunday, 6 a.m. to midnight period:
1. KXRK (10.2 percent audience share); 2. KSFI (8.4); 3. KENZ (6.8); 4. KZHT (5.9); 5. (tie) KUBL and KBER (5.7); 7. (tie) KKAT, KQMB and KURR (4.3); 10. KBEE (4.1);
11. KUUU/KTCE (4.0); 12. KRSP (3.9); 13. KISN (3.8); 14. KSOP (3.0); 15. KFNZ (2.3); 16. KOSY (2.2); 17. KSL-AM (2.0); 18. KCPX (1.6); 19. (tie) KNRS-AM and KSGO-AM (1.5).
Here are the Arbitron rating estimates for the fall of 2000, age 25-54 audience, for Monday to Sunday, 6 a.m. to midnight period:
1. KSFI (9.5 percent audience share); 2. KKAT (5.2); 3. KSL-AM (5.0); 4. KUBL (4.7); 5. KOSY (4.6); 6. KODJ (4.4); 7. (tie) KENZ and KBER (4.3); 9. KURR (4.1); 10. (tie) KRSP, KISN and KNRS-AM (3.9);
13, KXRK (3.8); 14. KCPX (3.7); 15. (tie) KBEE and KSOP (2.9); 17. KFNZ-AM (2.6); 18. KZHT (2.4); 19. KBZN (2.1); and 20. KSVN-AM (2.0).
Next week's column will look at the morning-show ratings.
ST. GEORGE RATINGS — Here are the age 12-plus Arbitron ratings for southwestern Utah: 1. KZHK, classic hits, (12.5 percent share); 2. KSNN, adult contemporary, (9.7); 3. (tie) KBRE, top 40, and KDXU, news talk (8.3); 5. KREC, soft hits, (7.6); 6. (tie) KEOT, country and KUNF, nostalgic, (5.6); 8. (tie) KCIN, country, KONY, country and KSUB, news/talk, (4.2).
KCPW (FM-88.3 and 105.1) will air "A Town Divided: A View Upon Return," an address by Pat Shea, deputy assistant secretary of interior for Land and Minerals Management from 1998-2000, on Tuesday, Feb. 6, 10:45 a.m., from the Hinckley Institute of Politics.
KUER (FM-90.1) has been awarded a $110,000 federal grant to allow the University of Utah station to purchase a new, solid-state transmitter, a new antenna system and a digitally based audio storage system.
E-MAIL: lynn@desnews.com