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Lake Effect agency takes 'Best of Show' in ADDYs

A poster campaign by the Lake Effect ad agency won "Best of Show" in the 2000 Utah ADDY Awards Saturday at the Little America Hotel in Salt Lake City.

The campaign, directed by Dave Larson, with photos by Tyler Gourley and copy by Eric Gutierrez, featured a Corvette and was designed for Autosports of Utah.

A total of 60 awards were presented during the ceremony, including four special judges' award choices for entries that were "best of class." Those winners were a 3-D sales kit created by the agency aNd for Sumus Interactive, a satirical and humorous video campaign by the Utah County agency Allbee Green for Tivoli, a radio spot created by R&R Partners featuring a dog as a deadbeat dad and a national campaign by Red Chili Solstice for Jolt Cola.

FJC&N won 10 ADDYs, while other big winners included Razor with four and Euro RSCG DSW Partners with three.

The awards, which were based on the evaluation of five national judges, are designed to recognize outstanding creative work produced in the local market. State winners can compete in regional competition.