Spot price check of four globalized products on March 15, 2001. Figures are in U.S. dollars.

BIG MAC:

Abidjan, Ivory Coast — no McDonald's

Beijing — $1.20

Madrid, Spain — $2

Mexico City — $2.18

New York — $2.85

Rio de Janeiro, Brazil — $1.74

Sydney, Australia — $1.57

SONY DISCMAN:

Abidjan — $214

Beijing — $94

Madrid — $90

Mexico City — $90.80

New York — $69.99

Rio — $95.22

Sydney — $59.50

VOLKSWAGEN PASSAT:

Abidjan — $25,714 (used-1996)

Beijing — $29,227

Madrid — $19,120

Mexico City — $35,483

New York — $21,750

Rio — $35,058 (2000 model)

Sydney — $22,495

STEPHEN KING'S "DREAMCATCHER":

Abidjan — unavailable

Beijing — unavailable

Madrid — $20

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Mexico City — $12.43 (paperback)

New York — $16.80 (cover price $28)

Rio — unavailable

Sydney — $25

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