LOS ANGELES (AP) — The other mouse, the one with the cape and super strength, is putting his power behind cheese.
Mighty Mouse, whose famous phrase is "Here I come to save the day!" has been pulled out of retirement to promote the cheese industry.
In the "Ahh, the power of Cheese" television commercial debuting April 9, the invincible superhero Mighty Mouse "caves to the crave" for cheese before saving the day. Print ads follow later this month.
Isadore Klein created the cartoon superhero for Terrytoons in 1942. That was followed four years later by Mighty Mouse comic books and the Mighty Mouse TV cartoons in 1955. The rodent retired in 1971 when Terrytoons shut its doors.
In 1975, comic Andy Kaufman gained fame on NBC-TV's "Saturday Night Live" by playing a recording of the Mighty Mouse song and lip-synching "Here I come to save the day!"