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Optima Database picks S.L. for its U.S. base

SHARE Optima Database picks S.L. for its U.S. base

Optima Database Management Ltd. has selected Salt Lake City for its U.S. operations headquarters. The company, which provides software and utilities that manage international contact information, is based in Bristol, United Kingdom.

Right now, sales and marketing functions are running in the Salt Lake office, with plans to add development and support personnel within the next year.

The office will have a handful of employees initially, according to Jeff Short, U.S. sales manager, who added that the company president is considering relocating the company to Utah. That decision won't be made for a while.

Optima develops technology-driven solutions to help clients increase the value of their global customer and prospect data for mailing, marketing and analysis.

Its flagship product, Optimiser, is a leading global addressing software package, creating postal address standardization, verification and formatting for more than 190 countries.