Some like it hot, but most don't, says Taco Bell, which reports that it goes through 5.2 billion packets of hot sauce a year. About 2.6 billion of those are "Mild," 1.8 billion are medium spicy "Hot" and 800 million are five-alarm, according to USA Weekend.
Couldn't prove it by central Texans, who always thrill to the burn of back-to-back weekend fire shows in Austin.
Recently, the Texas Fiery Foods Show, in its fourth year, saw record attendance and several vendors sold out of their products. And the Austin Chronicle Hot Sauce Festival, in its 10th year, attracted approximately 10,000 salsa lovers.