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Store name to be missed

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It's sad to see the name of the nation's oldest department store eliminated in favor of a new name that sounds more like a type of hot dog rather than a store. The real sad thing, however, is that it didn't need to be.

The new parent company that purchased ZCMI last year is the May Co. I am originally from St. Louis, and a few years ago, this same company bought out a well-known department store in that city called Famous Barr. Was the name changed then? Absolutely not.

Then why the name change in this case from ZCMI to Meier & Frank? Especially since this store will have little name recognition in Utah.

I, for one, am unimpressed and wonder why the May Co. did not consider the background and feelings of our local Utah clientele.

Terry G. Kemp

Provo