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Kmart removes store signs that drew competitor’s ire

SHARE Kmart removes store signs that drew competitor’s ire

DETROIT (AP) — Kmart Corp. has removed from its stores its "Dare to Compare" price promotions after Target Corp. filed a lawsuit accusing its rival of lying to consumers with the advertising.

As a result of Kmart's removal of the signs, Target withdrew its request for a temporary restraining order that would have required Kmart to take them down. It has not withdrawn the lawsuit, however.

Both companies hailed the decisions Friday as a victory. Target had said the signs often cited outdated or inaccurate prices from Kmart competitors in making the comparisons. Kmart officials said in a statement Friday that the study on which Target based its accusations was "seriously flawed" and included numerous errors.