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Southwest leading drive to get travelers flying again

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DALLAS (AP) — Southwest Airlines is leading a campaign to bring fearful travelers back to the airways.

The Dallas-based carrier is offering sale fares as low as $34 as an incentive to customers until Oct. 11. Customers can use the low fares on three-day advance purchase round-trip fares for travel any day of the week.

"We are determined to get back to business," said Joyce Rogge, Southwest's senior vice president of marketing. "The 32,000 employees of Southwest Airlines together salute the American spirit, and we stand with our fellow airlines in the mission to get America flying again."

The low fares are contingent upon a round-trip ticket purchase and an overnight stay.

Southwest is the only major carrier that has not announced job cuts after the Sept. 11 terrorist attacks on the World Trade Center and the Pentagon.