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Tijuana leaders don’t want 666 area code

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MEXICO CITY — Business leaders in Tijuana have asked the federal government to change their new area code, concerned the number 666 will worsen the border city's reputation for violence.

The number is associated with Satan in the Bible.

"This will give our city a bad image," the government news agency, Notimex, quoted the local Chamber of Commerce as saying Friday. The chamber noted that Tijuana has suffered from "out-of-control situations and tragedies."

Just across the border from San Diego, Tijuana has seen several police officials assassinated and dozens of people killed in drug-related violence. The city reputedly is the headquarters of the Arellano Felix gang, Mexico's most violent drug cartel.

In the Biblical Book of Revelation, verse 13:18 reads, "Let him that hath understanding count the number of the beast, for it is the number of a man, and his number is six hundred threescore and six."