An Indiana pretzel maker is putting a positive twist on President Bush's pretzel-induced fainting spell, seeing it as a product endorsement of sorts.
"We're happy that the president likes pretzels," said Bill Huggins, a spokesman for Bluffton-based Pretzels Inc., whose pretzels are distributed under several brand names.
Bush fainted briefly while watching football on television in the White House Sunday, an attack apparently brought on by a drop in heart rate during a coughing spell caused by choking on a pretzel.
Snack Food Association, based in Alexandria, Va., sees a silver lining in the president's pretzel plight.
"First, let me say that we're grateful that the president is all right," spokeswoman Ann Wilkes said. "But we're also glad to know that he enjoys savory snacks."