KXRK (alias "X-96") was the big winner in the latest Arbitron ratings for the "Winter Book," released last week.
The alternative music station managed a 9.3 percent audience share in its age 18-34 core audience.
KSFI led the two other main age groups, the age 12-plus and 25-54 category. No station has been as consistent in its ratings for the past decade as "FM-100."
In other highlights, KUBL continued to be the top country music station, and KSL, though down a little bit this time around, remains the premiere AM station in this market by a wide margin.
— Here are the Arbitron ratings estimates for the age 12-plus audience, Monday to Sunday, 6 a.m. to midnight:
1. KSFI (7.3 percent audience share); 2. KSL-AM (6.0); 3. (tie) KXRK and KZHT (5.1); 5. KUBL (4.7); 6. KRSP (4.5); 7. KSOP FM/AM (4.4); 8. (tie) KENZ and KOSY (4.0); 10. KBER (3.8).
11. KQMB (3.5); 12. KODJ (3.4); 13. KNRS-AM (3.2); 14. KBEE (3.0); 15. KISN (2.9); 16. (tie) KKAT and KUUU (2.6); 18. (tie) KBZN and KURR (2.0); 20. (tie) KWLW-AM and KUDD (1.8); 22. KCPX (1.5); 23. KKDS-AM (1.4); 24. (tie) KWKD and KSGO-AM (1.3); 26. KALL-AM (1.2); 27. KFNZ-AM (1.1).
— Here are the Arbitron ratings estimates for the age 18-34 audience, Monday to Sunday, 6 a.m. to midnight:
1. KXRK (9.3 percent audience share); 2. KENZ (7.4); 3. KZHT (6.1); 4. KQMB (5.7); 5. (tie) KUBL and KSFI (5.1); 7. KBER (5.0); 8. KSOP FM/AM (4.9); 9. KISN (4.5); 10. KRSP (3.9).
11. KOSY (3.5); 12. (tie) KUUU and KBEE (3.1); 14. KKAT (2.9); 15. KSL (2.8); 16. KCPX (2.6); 17. KCPX (1.5); 18. KNRS-AM (2.5); 19. KUDD (2.2); 20. (tie) KURR and KWKD (2.1); 22. KSGO-AM (1.9); 23. KODJ (1.8).
— Here are the Arbitron ratings estimates for the age 25-54 audience, Monday to Sunday, 6 a.m. to midnight:
1. KSFI (9.3 percent audience share); 2. KRSP (6.3); 3. KSL-AM (5.9); 4. KUBL (4.8); 5. KOSY (4.3); 6. (tie) KBER and KXRK (4.2); 8. KODJ (3.8); 9. (tie) KISN and KBEE (3.7);
11. (tie) KSOP FM/AM and KQMB (3.5); 13. KNRS-AM (3.4); 14. KZHT (3.1); 15. KKAT (2.9); 16. KBZN (2.7); 17. KURR (2.6). 18. KALL-AM (1.8). 19. KSGO-AM (1.6); 20. KFNZ-AM (1.2).
TEN YEARS AGO IN SALT LAKE RADIO — Allen Handy replaces Greg Tipton on KBER's morning show; KSL celebrates its 70th birthday; Mike Stalker and Dan Kennedy become the new KZHT morning show; KKAT and KALL negotiate local marketing agreements and so does KBER and KQOL.
RADIO HAPPENINGS — "Johnson and Johnson" on KUBL orchestrated an Adoption Exchange Telethon last week. A highlight was FM-93.3 listener Jana Eaves making a bid of $950 for used chewing gum from Karl Malone, plus Brooks and Dunn front-row concert tickets and backstage passes. . . .
— KBER radio has a rather unusual name promotion under way — The "Holy Shed" of prizes. It concludes May 18 and is a safer title in print than on the radio. . . .
— KZHT got a "Spider-Man"-clad climber to scale the Cliff Building in downtown Salt Lake last week to promote the new movie. . . .
Midday host Doug Wright on KSL conducted his own listener survey last week of the most popular superhero, to go along with the new "Spider-Man" movie. What he found was that it's super heroine Wonder Woman who is the most popular. She received 37 percent of the listener votes to beat runner-up Superman with 28 percent and Batman with 13 percent. . . .
E-MAIL: lynn@desnews.com