NEW YORK — For the second time in four years, the Advertising Research Foundation has awarded the grand winner trophy in its annual David Ogilvy Research Awards to Wirthlin Worldwide, a strategic research and consulting firm based in McLean, Va.
Wirthlin, which has an office in Salt Lake City, developed the research-based communications framework and strategy behind the Robert Wood Johnson Foundation's "Covering Kids" outreach campaign, which is aimed at motivating low-income parents to enroll their uninsured children in low-cost or free government health-care programs.
Created in 1994, the Ogilvy award is given for outstanding research contributions to the development of creative and successful advertising campaigns.