TOKYO — Genichi Kawakami, a former president of Yamaha Corp., who was nicknamed the "emperor" after he built his father's company into a major manufacturer of musical instruments, electronic goods and motorcycles, has died. He was 90.

Kawakami died Saturday in a hospital in central Japan, his wife Tamiko said Monday.

A graduate of a trade high school, Kawakami became Yamaha's president in 1950, succeeding his father. As head of the company, Kawakami aggressively expanded Yamaha's operations to become the world's largest piano maker. He also led the company into new fields, and in 1955 set up Yamaha Motor Co., now a major motorcycle manufacturer.

Kawakami retired from his post in 1976 and became chairman a year later. He was asked to assume the presidency again from 1980-1983 after Hiroshi Kawashima was fired for the company's poor performance.

Kawakami has been a top adviser to the company since 1992.

View Comments

He helped start the Yamaha Music School in Japan in 1954. The school, which offers classical music instruction to beginners and virtuosos, now has 7,500 branches in 40 countries.

Join the Conversation
Looking for comments?
Find comments in their new home! Click the buttons at the top or within the article to view them — or use the button below for quick access.