Facebook Twitter

Best and worst of Super Bowl ads

SHARE Best and worst of Super Bowl ads

The winners — and losers — among Super Bowl advertisers, according to Salt Lake-based Richter7:

Most Valuable Ad — Reebok's "office linebacker." The ad also won the "Championship Chuckle" honor.

Best Low-Budget Ad — Office of National Drug Policy's anti-drug ad featuring a home pregnancy test.

Celebrity Sack — Celine Dion for DaimlerChrysler.

Creative Fumble — Levi's with the stampeding buffalo. The spot also won the "Illegal Use of Money" designation.

Should've Punted — Subway, featuring Jared.