The winners — and losers — among Super Bowl advertisers, according to Salt Lake-based Richter7:
Most Valuable Ad — Reebok's "office linebacker." The ad also won the "Championship Chuckle" honor.
Best Low-Budget Ad — Office of National Drug Policy's anti-drug ad featuring a home pregnancy test.
Celebrity Sack — Celine Dion for DaimlerChrysler.
Creative Fumble — Levi's with the stampeding buffalo. The spot also won the "Illegal Use of Money" designation.
Should've Punted — Subway, featuring Jared.