Adding his voice to a campaign against global hunger, Sean Connery is to appear in a holiday-season television ad to promote the work of a U.N, food agency.

In the commercial for the World Food Program, the 73-year-old Scottish-born actor delivers a message following footage that shows how the agency sends food to hungry people in remote areas around the world.

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International broadcasters including BBC World have agreed to air the ad over the Christmas period, the Rome-based agency said Tuesday.

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