WEST VALLEY CITY — City leaders have decided — no more billboards.
The West Valley City Council voted recently to cap the number of billboards within city limits to 53. That comes with a caveat that 18 non-conforming billboards can be moved to an acceptable site or changed to comply with city regulations.
"It's actually going to make the city look a lot better," said acting city manager Paul Issac.
The biggest problem is along 3500 South, the city's busiest street. Signs are either in the wrong place, have the wrong look or are the wrong size for the city's taste.
Issac described the problem as "inconsistencies" with the way billboards are handled.
The new ordinance was formed in cooperation with Reagan Outdoor Advertising, the city's biggest billboard owner.