For Billie Jean King, this was a little bit of justice. Annika Sorenstam at last got some real attention.

"All of a sudden, everybody's interested," King said. "Finally, Annika is a household name that she deserves. She's finally got the recognition."

King spoke on ABC's "This Week" on Sunday, three days after Sorenstam became the first woman in 58 years to play on the PGA Tour. Sorenstam failed to make the cut at the Colonial.

King, who beat Bobby Riggs in a landmark tennis exhibition 30 years ago, was joined by Janet Guthrie, the first woman to race in the Indy 500, and boxer Laila Ali, daughter of Muhammad Ali.

King said the Sorenstam hoopla highlights a big issue.

"It just shows that men control the media, that we need people to really go out and support women's sports," she said. "We're very new, you know. Men's sports have been around, in a professional way, much longer than us."