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Sears acquires all rights to Structure apparel brand

SHARE Sears acquires all rights to Structure apparel brand

HOFFMAN ESTATES, Ill. — Sears, Roebuck and Co. announced Monday that it has acquired all rights to the Structure apparel brand from Limited Brands Inc. and said it will have Structure merchandise in its stores by the end of next year.

Sears said the price was less than $10 million but declined to provide more specifics.

The acquisition includes the brand Structure and related trademarks but not employees, retail locations or product.

Sears said Structure will complement its other national and private apparel brands, including Lands' End, Apostrophe, Covington and CRB. The move comes the week after Sears announced the launch of a new women's apparel line by Lucy Pereda, a Latina fashion designer and lifestyle expert.

"We are clearly focused on strengthening and broadening our apparel offering to new and existing customers," said Mindy Meads, Sears executive vice president for apparel. "That focus means continually adding new brands and merchandise that are in fashion and relevant."