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Creative Color changes name to Ferrari Color

Creative Color, a Salt Lake-based photographic and digital imaging company best known for the larger-than-life graphics it produced for the 2002 Olympic Winter Games, is changing its name to Ferrari Color.

Creative Color acquired Ferrari Color, based in Sacramento, Calif., in November 2001. The name change from Creative Color to Ferrari Color is designed to encourage customer recognition that the organizations are sister companies.

Ferrari Color-Utah and Ferrari Color-California will continue to operate as separate entities but will share products and technologies.