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Radio dial: KJQN has new morning team, new 'milk beast'

KJQN radio experienced big changes this past week with a new morning team — "Jeff and Jones" — and the debut of a new "milk beast" vehicle.

The new morning show, with Jeff Hanson and Lara Jones, can be heard 5:30-10 a.m. weekdays.

KJQ had been advertising for personalities for a new morning show since the middle of the summer. Dom Casual, afternoon DJ and program director, stated in a job opening posting that he wanted personalities who "must be funny, but not immature." He also stressed they had to relate to 35-year-old males and females, the station's core audience.

Is "Jeff and Jones" the right mix? It appears so, but time will tell. KJQ's ratings have been rising and the right morning show could continue that trend. The DJs started this week.

On Aug. 29, the station christened a new "Bessie" by breaking a container of milk over the fender of the vehicle. The old "Bessie" milk truck had been around since the station's inception in the late 1980s.

Known for its stark black-and-white cow print paint scheme, the original milk truck was brought back when the station was revived in 2002 — much to the excitement of its original fans and new listeners. The new vehicle, though not of the milk-truck variety, sports the traditional cow-print look and will continue the important duties of the previous "milk beast," officiating at important live radio events along the Wasatch Front in years to come.

KJQN ("KJQ") is on FM-103.1 in Salt Lake, 105.1 in Provo and 100.7 in Ogden.

RADIO HAPPENINGS KUBL has begun a multiweek campaign to get the public to donate teddy bears for children in trauma situations. This "Teddy Bear Patrol" event is being spearheaded locally by "Johnson and Johnson," morning "K-Bull" personalities. Donate bears at Citadel Broadcasting radio studios, 434 Bear Cat Drive.

— Leave it to the "Z-Morning Zoo" of KZHT (Frankie C, Danger Boy and others) to continue to be the most outrageous morning radio show. Lately, they've gotten hold of some celebrity cell phone numbers, and they ask listeners to guess how long it will be before the numbers are changed or disconnected. . .

— Maybe people do like TV commercials after all. A TV show on WB, Ch. 30 started by KENZ radio, featuring nothing but homemade TV commercials, garnered some surprise overnight ratings last weekend.

The "Chungies" awards show aired twice on Aug. 29 and beat nearly all the competition. The program, hosted by the 107.5 The End morning duo of Jimmy Chunga and Mister West, featured some 30 TV commercials made by End listeners as part of a station contest.

The midnight airing of the program won the time slot for the WB with a 3.3 rating and a 13 share. The program was preceded by "Saturday Night Live," which had a 3 rating and an 8 share.

The program's first airing — at noon that day — beat all of the competition except for a college football game on ABC.

"We'd like to say the great ratings were because we looked great in tuxedos," Chunga said. "But we're sure it was really because of the superior commercials our listeners produced."

The winning commercial, about a man who falls in love with a woman's voice at a fast food drive-through window, continues to be shown on Utah's WB.


Deseret Morning News radio editor Lynn Arave can be reached by e-mail at lynn@desnews.com, or by phone at 237-2168.