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New Swatch is gold mine of data

Jeff Christensen, HO/Microsoft, Associated Press

Nick Hayek Jr., left, chief executive officer of Swatch Group, and Bill Gates, Microsoft chairman and chief software architect, display a new watch line called "Paparazzi" at a news conference in New York on Wednesday. The new Swatch watch offers wearers exclusive entertainment information and can access the MSN Direct service to receive personalized information, such as news, sports, weather, horoscopes and stock quotes.