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American Eagle starts to soar again

Teen clothing retailer American Eagle Outfitters Inc., which stumbled last year trying to be too cool, is winning back its fickle customers.

American Eagle, which has eight stores along the Wasatch Front, outdistanced the competition in August, having abandoned bare midriffs and low-rise pants and returned to its classic preppy looks of denim and rugby shirts.

That helped the Warrendale, Pa., company post a nearly 24 percent surge in same-store sales in August, compared to an anemic 1.1 percent sales gain for the overall retail industry, according to an Associated Press article on Page M8 of today's Money section.

"You only see this once in a while where a company steps on the gas, hits all the cylinders and just flies," said Jennifer Black, head of an independent research firm in Lake Oswego, Ore. "They are really flying."