COPENHAGEN, Denmark (AP) — What does a royal wedding make you think of? Well, Danish companies are using the recent nuptials of Crown Prince Frederik to Mary Donaldson as one way to promote their Web sites and cell phone gaming.

Denmark is no stranger to technology. Personal computers are found in nearly every home and mobile phones in almost every pocket. And Friday's wedding is one of the biggest events in the country's history.

In a bid to combine them both, some companies have gone all out to not only promote the event, but also make it more fun for those who aren't part of the 800 or so guests expected at the ceremony.

Cell phone provider Orange, which counts more than 49 million subscribers throughout Europe, Africa and the Middle East, commissioned a game that lets players pretend they're the crown prince.

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In it, the prince must catch the crowns tossed by his mother, Queen Margrethe (shown smoking a cigarette, a habit for which the 64-year-old monarch is known). Once he catches enough crowns, he's united with Donaldson.

Danish TV2 is celebrating the wedding by letting its viewers play a Donkey Kong-inspired game on its Web site. Frederik must dodge crocodiles tossed by an evil dingo and avoid paparazzi to reach Donaldson. Once he scales to the top, he gets the girl and a big kiss.

A small Danish cell phone company is getting publicity by offering six free voice-mail messages that can be downloaded from its Web page to send to the royal couple.

Says one message, with an accent from Down Under: "As an Australian in Denmark . . . I would like to use the opportunity to congratulate the Danish Crown Prince Frederik and Mary Donaldson on the day."

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