The Sales Factory, a full-service marketing communications agency headquartered in Greensboro, N.C., has opened a sales office in Salt Lake City. Laurie Besch, a new member of the company, will head the regional office as an account executive.
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Besch's focus in the Western United States will be mirroring the Sales Factory's work with clients in consumer products, universities and colleges, financial and other industries. Besch was previously based in Wisconsin, where she was a marketing officer with another company.