DETROIT (AP) — General Motors pulled a Corvette ad that shows a young boy driving wildly through city streets after safety advocates complained, the company said Wednesday.
Auto safety groups sent a letter Tuesday to GM chairman and chief executive Rick Wagoner protesting the television ad, saying it sent a dangerous message. The ad had been running during the Olympics.
GM spokesman Joe Jacuzzi said the automaker pulled the ad on Tuesday in response to that letter and other consumer feedback.
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The ad features a dream sequence in which a clearly underage boy is shown behind the wheel of a Corvette, making unrealistic maneuvers at high speeds.