PROVO — Nu Skin Enterprises Inc. said Tuesday it has opened a new flagship store in Beijing to serve as a showcase for its Nu Skin personal care products and Pharmanex nutritional supplements in China.
Truman Hunt, president and chief executive officer, said the move represents the company's most important store opening since January 2003.
The company said it will open prominent retail outlets in three provincial capitals in June, meeting its goal of establishing a retail presence in each of the provinces it had targeted for business operations in 2005. It also will continue with plans to open additional smaller retail outlets in China the rest of the year.
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Nu Skin's revenue in China last year totaled $106 million.