Google Inc., owner of the most popular Internet search engine, will start showing advertising in clips on its YouTube video-sharing site.
Early advertisers include Warner Music Group Corp. and News Corp.'s Twentieth Century Fox film studio, Mountain View, California-based Google said today in an e-mailed statement. Google bought YouTube in November for $1.65 billion.
YouTube ads open up another revenue stream for Google, which makes most of its money by placing sponsored links alongside search results and by selling ads on partner Web sites. Visitors to Google's sites watched 1.8 billion clips in May, accounting for 22 percent of videos viewed in the U.S., according to Reston, Virginia-based researcher ComScore Inc.