Anti-Mormonism is part of the reason why Proposition 8 protesters are targeting the LDS Church, according to media and culture experts. They say the use of anti-Mormonism as a way to hurt Mitt Romney's presidential campaign legitimized its use as a political tool by protesters in California.

Supporters of "same sex marriage" in California are targeting Mormons for protests because the LDS Church supported the state constitutional amendment that defined marriage as being between a man and a woman.

"It was clear that the LDS Church was a key spearhead in terms of organizing and supporting the Prop. 8 effort," said Richard Alan Nelson, a professor of mass communication and public affairs at Louisiana State University and an expert on propaganda in the United States.

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