LONDON — The Greyhound bus, an icon of long-distance travel in the United States, is coming to Britain.
FirstGroup PLC, the British rail and bus operator that owns Dallas-based Greyhound Lines Inc., said Wednesday it will start running budget Greyhound services here next month.
In keeping with Greyhound's role in U.S. culture, the 41-seat coaches are all named after women featured in popular American songs, such as Sweet Caroline, Barbara Ann, Jolene and Peggy Sue.
The new service will be competing with National Express coaches and Stagecoach PLC-owned Megabus in the low-cost market. FirstGroup, which bought Greyhound's parent company Laidlaw International for 1.9 billion pounds, plans to roll out more services next year.