NEW YORK (AP) — Sears Holdings Corp. aims to get an edge over its competition this holiday season by getting shoppers to start saving for Christmas presents now through a new card that mimics an old-fashioned Christmas club account.

Shoppers can put aside money on a regular basis through Nov. 14 to add value to what it calls its Christmas Club card, according the retailer, which is based in Hoffman Estates, Ill., and operates Sears, Roebuck and Co. and Kmart stores.

When activated between now and Oct. 31, card holders can earn a 3 percent reward, up to a maximum of $100, based on the card's value.