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S.L. music festival will emphasize a 'Cooler World'

An upcoming music festival in Salt Lake City is about more than just cool music.

The High Road Cooler World Music Festival is held in conjunction with a global movement for environmental activism planned for Sunday, Oct. 10, 2010 — or 10/10/10. The music festival will be held one day earlier, Saturday, Oct. 9, at Liberty Park.

Big Bad Voodoo Daddy, whose own version of swing music is often a crowd favorite with hit songs such as "Go Daddy-O," will headline the event. Also playing will be local artists Insatiable, Muscle Hawk and the Rumba Libre Band.

Former Salt Lake City Mayor Rocky Anderson, who helped start the Utah Jazz Festival during his time in office, wants the High Road Cooler World Music Festival to be the largest of the 10/10/10 events, while providing a great time for the local community.

"This is a community-building experience like the Utah Jazz Festival or Twilight Concert series," Anderson said.

In addition to being a community-building event, the High Road Cooler World Music Festival also hopes to highlight environmental concerns., which is the inspiration for the 10/10/10 movement, says its top priority is getting the levels of carbon dioxide in the atmosphere down to 350 parts per million.

According to the organization's website, this day and the events surrounding it are meant to help the cause and send a political message.

"The goal of the day is not to solve the climate crisis one project at a time, but to send a pointed political message," states the information page. "If we can get to work, you can get to work, too — on the legislation and the treaties that will make all our work easier in the long run."

According to Anderson, people attending the music festival will be asked to do their own part, which will include a request for donations to the High Road for Human Rights organization.

Ultimately, Anderson wants the High Road Cooler World Music Festival to be a fun day of free music that also makes a difference.

"Making the world a better place and raising awareness about solutions to our most pressing problems can be fun, interesting and community-building all at the same time," Anderson said. "By making this first-of-its-kind event free to the public, our sponsors have helped make it possible for many thousands of people of all ages and types to come together to enjoy a wide variety of world-class music and to learn about the many products and policies that can save money and contribute toward a cleaner, healthier, more peaceful world."

What: High Road Cooler World Music Festival

Where: Liberty Park

When: Oct. 9, gates open at 12:30 p.m. The music runs from 1-7 p.m.

How much: Free

Phone: 801-364-3560 ext. 119