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The Number: 58% - Superbowl Sunday

Most looking forward to it

Most of the country will collectively shut down for a few hours on Sunday afternoon, as the Indianapolis Colts take on the New Orleans Saints in Super Bowl XLIV. Whether it be food, beer, commercials or the actual game that draws them in, 58% of Americans — in a poll conducted before the matchup was set — are especially looking forward to the Super Bowl this year. But while Super Bowl Sunday may amount to a national holiday, it is not the most anticipated sports event of the year. Just over 6-in-10 Americans (61%) are especially looking forward to the coming Winter Olympics. How could the Olympics top the Super Bowl? More women are willing to join their male counterparts for the winter Games.