According to the dictionary, "profile" means "a graph representing a person's abilities as determined by tests." Each day, we are being profiled. It could be the neighborhood we live in, the places we shop, our age, sex or health. There are people who want to target a group of people who will buy, vote, support a cause or anything else. Is this bad? We may not like being profiled, but we have to live with it.
David West
South Jordan