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Social network helps college coaches find players

OMAHA, Neb. — College baseball coaches are heading to cyberspace to recruit players.

They're using a networking site called FieldLevel to expand their pool of potential recruits. The site is akin to the popular LinkedIn for business professionals, except it connects coaches who are looking for players or trying to move players along from a junior college to a four-year school.

The concept was developed five years ago by University of Southern California classmates Brenton Callahan and Kai Sato. They now head a nine-person operation in Santa Monica, Calif. FieldLevel has gained popularity in college baseball since winning "Best in Show" at the American Baseball Coaches Association trade show in January.