The Kony 2012 YouTube video was a phenomenon previously unseen in new media.
Attracting over one hundred million views, it has been described as the most viral online campaign in history.
It made Ugandan rebel leader Joseph Kony a household name, and pushed discussion about his Lords Resistance Army, who have been terrorising East and Central Africa for 26 years, to the top of the agenda.
It also attracted a lot of criticism from across the world, and in particular, from some of Ugandas online community, many of whom said the film ignored Ugandan voices.
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