NEW YORK — New York City transportation officials are putting the word LOOK! on the crosswalks of some of the city's most dangerous intersections.
City Transportation Department Commissioner Janette Sadik-Khan says New Yorkers are driven to distraction with their smartphones, and the simple act of looking can prevent thousands of crashes and injuries every year.
The word LOOK! — in bold capitals with an exclamation point and eyeballs peering from the Os — is being stenciled into the crosswalks of 110 intersections.
It's the most visible part of a $1 million campaign aimed at solving a chronic problem. More than 9,000 New York pedestrians were injured and 41 killed in 2010, the last year for which detailed traffic crash data is available.