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Romney runs campaign like the CEO he was

Republican presidential candidate and former Massachusetts Gov. Mitt Romney walks with former Secretary of State George Shultz after Romney arrived in San Francisco, Friday, Sept. 21, 2012.
Republican presidential candidate and former Massachusetts Gov. Mitt Romney walks with former Secretary of State George Shultz after Romney arrived in San Francisco, Friday, Sept. 21, 2012.
Charles Dharapak, Associated Press

WASHINGTON — Republican nominee Mitt Romney seems to be pulling double duty these days — as both the candidate and the campaign CEO.

He reviews TV ads and polling data on an iPad. He writes many of his own speeches. And he habitually talks like a consultant.

Some Republicans say that's a key problem with Romney's campaign: He is trying to do too much. These critics argue that Romney's job is to inspire voters, not manage every detail of his campaign.

Romney's leadership style has been honed over decades in the private sector, where he was a CEO. How he runs his campaign hints at how he might preside as president and balance two sets of duties: the ceremonial, symbolic and inspirational with the nitty-gritty of running the country.