ROANOKE, Va. — This is a city under siege. Political ads are blasting across the television airwaves here, delighting broadcasters but making viewers cringe.
Blame Virginia's status as a swing state in the 2012 presidential race — and the cheap air time in the Roanoke/Lynchburg television market. By the number of television households, with New York at the top, Roanoke is down the market size list at number 68.
But the Roanoke market has consistently been number one in the country for the number of political ads aired. This is good news for top-rated station WDBJ-TV, a CBS affiliate. Its ad haul could top $5 million. Around the country, local stations could rake in more than $3 billion from political advertising.
Videos showing the ads and reaction to them can be seen here: http://bit.ly/Sca027