Ron Burgundy is kind of a big deal.
He’s been saying so since his first appearance in “Anchorman: The Legend of Ron Burgundy,” and continues to do so as the film’s sequel, “Anchorman 2: The Legend Continues” nears its release on Dec. 18.
Burgundy, played by Will Ferrell, isn’t just a character on screen, though. In preparation for the film’s release, Ferrell has been weaving in and out of American media as the newsroom anchorman as a way of marketing for the film.
One of the bigger stunts came when Burgundy appeared on a live North Dakota newscast, where he co-anchored the show, according to USA Today.
He’s reached out to other media outlets, too, like The Huffington Post. In a blog post, Ferrell, as Burgundy, analyzed and critiqued the online newspaper and assessed how well they cover the news.
“I believe news is a beacon of justice, illuminating the dark corners of the Earth,” he wrote. “I believe that news is a powerful stallion of justice, galloping across this great, fragrant, fertile land. News is a dish best served warm, like revenge. Or pie.”
Burgundy hasn’t just appeared on forms of regular news, but also sports news. He showed up on ESPN to interview Peyton Manning and TSN to provide commentary on curling, according to Variety, which published its top five marketing moves by Burgundy.
Burgundy has even made appearances in the video game world. He appeared in videos on IGN.com, where he critiqued and praised different video games, while also offering advice to gamers.
He’s also stepped in the music entertainment world by covering “Ride Like the Wind” — a 1980’s hit by Christopher Cross — with Robin Thicke, who’s best known for the hit song of the summer, “Blurred Lines,” according to E! Online.
“Robin lent his perfect vocal execution while Ferrell, er, Burgundy contributed random commentary throughout the song that doesn't always make sense but it's entertaining,” wrote Bruna Nessif for E! Online.
When he’s not dressed as Burgundy, Ferrell has made appearances to promote the film. He recently met up with Mort Crim, a former broadcast journalist who served as inspiration for Burgundy, according to The Detroit Free Press.
“Ferrell has been talking to the media recently about Crim’s role in inspiring Burgundy,” wrote Julie Hinds for The Detroit Free Press. “The former WDIV (Channel 4) anchor and his wife were invited to the event at the Beacon Theatre, where he finally got to shake hands with the actor.”
But is there bad blood between Ferrell and his character Burgundy? The Daily Mirror recently reported that Burgundy appeared at the British Comedy Awards to accept Ferrell’s International Award on his behalf. And he wasn’t very happy with Ferrell winning the honor, The Daily Mirror reported.
"I am no fan of Will Ferrell,” Burgundy said. “He's a fat-faced fool who's not funny. And tragically he's not even British.”