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'Pay it forward' chain reaches 55 at a doughnut store

Heav'nly Donuts
Heav'nly Donuts
Screenshot from Heav'nly

AMESBURY, Mass. — When customer Eileen Taylor paid for the purchase of the customer behind her in the drive-through at Heav’nly Donuts on July 13, she did not anticipate that the act would continue into a 55-customer “pay it forward” chain.

“We do have a few regulars that do pay for the car behind them every once and awhile, but never have we had a chain like today," said Wendy Clement, Heav’nly Donuts manager, in an interview with CBS.

Taylor, who recently lost her job, had been the recipient of someone paying for her purchase the day before, and decided to be the benefactor the following day.

“It was worth it, Taylor told CBS. “It was the best $12 I have ever spent.”

Heav’nly Donuts had seen “pay it forward” chains in the past, but not as many as 55 cars. Employees said the chain ended only because there were no more cars in line, but Clement hopes the company has more chains in the future.

“I hope it happens every single weekend because it just put everyone in a good mood,” Clement said.

Abby Stevens is a writer for the Faith and Family sections. She is a recent graduate of Brigham Young University–Idaho. Contact her at