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Super Bowl champion Russell Wilson launches 'Pass The Peace' initiative

NFL quarterback Russell Wilson launched a new attack Thursday against domestic violence that could be as viral as the ALS Ice Bucket Challenge.
NFL quarterback Russell Wilson launched a new attack Thursday against domestic violence that could be as viral as the ALS Ice Bucket Challenge.
Screenshot from whynotyoufoundation.com

With all the recent negative publicity surrounding the NFL, Russell Wilson, quarterback of the Super Bowl champion Seattle Seahawks, has taken matters into his own capable hands and launched a campaign to put a stop to domestic violence.

As part of his Why Not You Foundation, Wilson launched the Pass The Peace Initiative last week. The launch of the initiative was purposefully aligned with National Domestic Violence Awareness month in October.

“The only way to put a stop to domestic violence is through peace, love and respect,” Wilson said in the introductory video posted on his foundation website.

The campaign, which is modeled after the ALS Ice Bucket Challenge, invites those who are challenged to first donate $2 to the National Domestic Violence Hotline. They are then invited to video themselves holding up the peace sign and tossing a ball off the screen to “pass the peace to two or more people.”

Donating is as simple as texting “WNYPassThePeace” to 41444.

Lisa Lawrence, media relations contact for the National Domestic Violence Hotline, said that as of Monday afternoon the campaign had already collected more than $26,000 in donations and pledges.

“I can’t fix the world,” Wilson wrote in his first piece as senior editor for The Player’s Tribune, a news site founded by Derek Jeter that launched last week as a place for athletes to voice their own thoughts and opinions. “I can’t fix the NFL. I can’t change the guys around me. The only person I can change is the one in the mirror.”

Email: mjones@deseretdigital.com